Etude House - Mid Valley Southkey

Water Gel Tint with fruity, juicy, moist, and vivid coloring.

Water Gel Tint with fruity, juicy, moist, and vivid coloring.

Water Gel Tint with fruity, juicy, moist, and vivid coloring.

Airy Powder Lips-Tok layered thin and light like a veil

All day fix pen liner that completes a clear eyeline with its fine particles and super fitting adherence.

Water Gel Tint with fruity, juicy, moist, and vivid coloring.

The volume & curling mascara keeps the eyelashes curled for long hours and makes them voluminous.

Airy Powder Lips-Tok layered thin and light like a veil

Water Gel Tint with fruity, juicy, moist, and vivid coloring.

Water Gel Tint with fruity, juicy, moist, and vivid coloring.

The weakly acidic cleansing water effectively removes makeup and impurities from skin without any stress to skin.

Water Gel Tint with fruity, juicy, moist, and vivid coloring.

Water Gel Tint with fruity, juicy, moist, and vivid coloring.

Airy Powder Lips-Tok layered thin and light like a veil

Airy Powder Lips-Tok layered thin and light like a veil

All day fix pen liner that completes a clear eyeline with its fine particles and super fitting adherence.

Water Gel Tint with fruity, juicy, moist, and vivid coloring.

Water Gel Tint with fruity, juicy, moist, and vivid coloring.

The low-irritant lip & eye remover gently removes heavy makeup without irritating the thin skin around the eyes.

Airy Powder Lips-Tok layered thin and light like a veil

Water Gel Tint with fruity, juicy, moist, and vivid coloring.

The volume & curling mascara keeps the eyelashes curled for long hours and makes them voluminous.

Water Gel Tint with fruity, juicy, moist, and vivid coloring.

Mood glow lipstick creates an aura that glows in natural light.

A liquid pure base that gives a moisturizing milky tone up effect.

Mood glow lipstick creates an aura that glows in natural light.

Nutrient essence for eyelash containing highly concentrated ingredients that can be noticeably effective after 4 weeks.

Mood glow lipstick creates an aura that glows in natural light.

The 10-colors eye shadow palette provides a sweetly intoxicating sparkling rose wine mood.

The romantic 9-color palette, resembling a tulip-lined path under the sunshine.

Eye Shadow Brush for creating an intense eye color application on your eyelid.

The maple MLBB 9-colors eye shadow palette looks more romantic as the sunset glows redder.

Reasonable large-capacity pure cotton

Smooth and creamy eye shadow stick that provides vibrant eye color with easy application.

Eyebrow Razor for shaving and styling the eyebrows.

Better staying power, 24-hour perfect lasting coverage. To give higher & fuller coverage without the use of concealer

Double-ended Automatic Eyebrow Pencil to shape natural-looking, beautiful brows

This Eyelash Curler creates a great lift and curl with its perfect size and shape.

Better staying power, 24-hour perfect lasting coverage. To give higher & fuller coverage without the use of concealer

Double-ended Automatic Eyebrow Pencil to shape natural-looking, beautiful brows

Better staying power, 24-hour perfect lasting coverage. To give higher & fuller coverage without the use of concealer

Better staying power, 24-hour perfect lasting coverage. To give higher & fuller coverage without the use of concealer

Moisturizing is a multi-makeup base moisturize the skin and achieves radiant complexion at the same time.

The cleansing water is formulated with yellow oil to remove water proof and heavy makeup.

Better staying power, 24-hour perfect lasting coverage. To give higher & fuller coverage without the use of concealer

Pong pong pong~ The puff expresses revitalized, pinkish baby cheeks by lightly tapping on the cheeks.

Better staying power, 24-hour perfect lasting coverage. To give higher & fuller coverage without the use of concealer

This no-wash Micellar cleansing water gently yet effectively cleanses away eye & face makeup.

The mild lip and eye remover effectively removes heavy eye and lip makeup.

Better staying power, 24-hour perfect lasting coverage. To give higher & fuller coverage without the use of concealer

The Air Mousse Eyes duo mini palette that shines clearly like the pure crystals of sparkling snow. The airism mousse texture adheres like melting snowflakes.

Better staying power, 24-hour perfect lasting coverage. To give higher & fuller coverage without the use of concealer

The Air Mousse Eyes 2 color metal glitter palette expresses clean and brightly sparkling eyes as if having applied pure crystalloid of shining snow.

Better staying power, 24-hour perfect lasting coverage. To give higher & fuller coverage without the use of concealer

A highlight and blush palette to enhance skins natural beauty.

Water and oil resistant gel pencil eyeliner that melts and sets on eyes fast.

Better staying power, 24-hour perfect lasting coverage. To give higher & fuller coverage without the use of concealer

A highlight and blush palette to enhance skins natural beauty.

Water and oil resistant gel pencil eyeliner that melts and sets on eyes fast.

Can be used as foundation or as touch-up.

Airy Powder Veil Lips Talk softly fills the lips with delicate color particle.

The 10-colors eye shadow palette expressed bakery filled with freshly baked bread every morning.

Can be used as foundation or as touch-up.

Airy Powder Veil Lips Talk softly fills the lips with delicate color particle.

Can be used as foundation or as touch-up.

Smooth and creamy eye shadow stick that provides vibrant eye color with easy application.

Can be used as foundation or as touch-up.

This product expresses dramatically long lashes. The feather-light fiber lengthens the eyelashes, and the Curl 24-HR technology keeps curled-up lashes stay fresh for 24 hours.

Clear powder makes skin matte by absorbing sebum with light micro powder.

Formulated with Cornus Officinalis Fruit extract and Panthenol, this eye lash treatment conditions for healthier looking lashes.

The mattifying primer makes skin smooth and keeps makeup fresh for long hours by filling in uneven skin texture and pores.

Pong pong pong~ The puff expresses revitalized, pinkish baby cheeks by lightly tapping on the cheeks.

T-zone primer absorbs sebum and forms an oil barrier with 'Powder skin' ingredient specializing in sebum absorption.

Closely-adhering to the skin tone! Like a firm second skin for flawless skin.

Daily lip balm formulated without fragrance ingredients keeps the lips moisturized.

Closely-adhering to the skin tone! Like a firm second skin for flawless skin.

Daily lip balm formulated without fragrance ingredients keeps the lips moisturized.

Moisturizing lip oil that makes instant fruity lips with light texture.

Moisturizing lip oil that makes instant fruity lips with light texture.

A creamy contour duo that creates a look of authentic dimentionality of face

Eyeshadow palette with milky colors like a drop of milk.

Multi-makeup base provides smooth bright skin as if having processed with bare face blur.

Eyeshadow palette with milky colors like a drop of milk.

This liquid primer instantly brightens, smoothens complexion and creates a flawless base for your makeup. Pores are minimized and skin tone looks more even.

Eyeshadow palette with milky colors like a drop of milk.

A mineral powder that provides clear skin without dryness or flakiness.

Light-tone soft color cheek with an immaculate color like a drop of milk

Light-tone soft color cheek with an immaculate color like a drop of milk

Light-tone soft color cheek with an immaculate color like a drop of milk

Moisture and vivid color all at once! Multi-color lip balm makes the lips look like cherry and full of revitalizing shine.

Hershey Kisses Palette with Sweet Chocolate Color and Scent. 

Moisture and vivid color all at once! Multi-color lip balm makes the lips look like cherry and full of revitalizing shine.

Hershey Kisses Palette with Sweet Chocolate Color and Scent. 

Hershey Kisses Palette with Sweet Chocolate Color and Scent. 

Mousse Tint that wraps up softly like whipping. 

Mousse Tint that wraps up softly like whipping. 

Mousse Tint that wraps up softly like whipping. 

Velvet Lips-Talk gives vivid color and adheres lightly to the lips with matte finish.

Lips-Talk gives long-lasting vivid color and hydro shine to the lips.

Lips-Talk gives long-lasting vivid color and hydro shine to the lips.

The strong cleansing nail remover effectively removes even small pearls.

The nail remover effectively removes polish while moisturizing nails.

This is a nail top coat that adorns nails with a more thick layer of color and shiny texture like gel nails.

Rouge matte lip fills the lips with dense pigment.

An eyeshadow stick that adds bright colors to your eyes with a smooth application.

Rouge matte lip fills the lips with dense pigment.

Rouge matte lip fills the lips with dense pigment.

This hair fixer secures volume in hair for a natural bounce.

An eyeshadow stick that adds bright colors to your eyes with a smooth application.

An eyeshadow stick that adds bright colors to your eyes with a smooth application.

An eyeshadow stick that adds bright colors to your eyes with a smooth application.

Rouge matte lip fills the lips with dense pigment.

Rouge matte lip fills the lips with dense pigment.

Rouge matte lip fills the lips with dense pigment.

Rouge matte lip fills the lips with dense pigment.

Rouge matte lip fills the lips with dense pigment.

An eyeshadow stick that adds bright colors to your eyes with a smooth application.

Rouge matte lip fills the lips with dense pigment.

An eyeshadow stick that adds bright colors to your eyes with a smooth application.

A cushion foundation that makes skin bright and glowing by thinly adhering to skin.

Natural-looking synthetic eyelashes.

Mini objet eye shadow palette in the daily pouch

A cushion foundation that makes skin bright and glowing by thinly adhering to skin.

The flat concealer brush applies concealer thinly and closely on areas that need cover such as dark circles and redness.

A cushion foundation that makes skin bright and glowing by thinly adhering to skin.

Natural-looking synthetic eyelashes.

Eye Shadow Brush for blending of adding highlight on your eyelid.

6-color eye shadow palette consists of sweet strawberry colors full of fresh strawberries.

The cotton pad made of 100% non-fluorescent cotton gently wipes skin clean with its excellent absorption.

Mood glow lipstick creates an aura that glows in natural light.

This Eyebrow Brush is used to precisely fill in and help shape eyebrows.

Great for curling the bangs and for wavy-style hair! The hair rolls made even more convenient with the clips (large).

Contour Brush used to make a seamlessly sculpted, slimming appearance for your face.

Natural-looking synthetic eyelashes.

Mini objet eye shadow palette in the daily pouch

The soft, diagonal shadow brush naturally applies base and point makeup.

The cotton pad wipes off impurities from skin with the heart-shaped embossment without lint as it closely adheres to skin.

A cushion foundation that makes skin bright and glowing by thinly adhering to skin.

Mini objet eye shadow palette in the daily pouch

6-color eye shadow palette consists of barista-prepared specialty coffee colors.

A cushion foundation that makes skin bright and glowing by thinly adhering to skin.

Mood glow lipstick creates an aura that glows in natural light.

New eyebrow stencil band for customized eyebrow makeup.

Mini objet eye shadow palette in the daily pouch

6-color eye shadow palette consists of freshly baked cookie brown colors

This Brush features a wide and round head, perfect for evenly applying eye shadow base.

6-color eye shadow palette consists of sweet peach colors full of peach juice.

The full cover concealer brush provides a firming feel on areas that need perfect cover such as dark circles and problem areas.

Sparkling elastic glossy balm that softly melts on lips like syrup upon contact.

Hydrating tint that stains less on your mask with a lightweight matte finish. Mask-proof trend

This transparent fixing gel mascara offers perfect curl / volume / waterproof fix in any environment and climate. Infused with Black Food extracts to condition lashes.

Hydrating tint that stains less on your mask with a lightweight matte finish. Mask-proof trend

Hydrating tint that stains less on your mask with a lightweight matte finish. Mask-proof trend

Hydrating tint that stains less on your mask with a lightweight matte finish. Mask-proof trend

Sparkling elastic glossy balm that softly melts on lips like syrup upon contact.

Hard formula eyebrow pencil with just the right color payoff for natural-looking eyebrows

Sparkling elastic glossy balm that softly melts on lips like syrup upon contact.

This transparent fixing gel mascara offers perfect curl / volume / waterproof fix in any environment and climate. Infused with Black Food extracts to condition lashes.

Sparkling elastic glossy balm that softly melts on lips like syrup upon contact.

Hydrating tint that stains less on your mask with a lightweight matte finish. Mask-proof trend

Sparkling elastic glossy balm that softly melts on lips like syrup upon contact.

The ultra-moisturizing soothing gel forms a refreshing moisture film over dry, flaky skin with its ingredient of aloe from pristine Jeju.

The moisturizing cream fills skin with hydration and controls sebum secreted from enlarged pores of oily skin to maintain balanced skin.

The small particles of the Super Collagen™ water(Hydrolyzed Collagen) in the Moistfull Facial Toner makes skin full of firming moisture and feeling bouncy.

The freshener providing a refreshing feeling of use cleanses away pore problems and impurities that remain after washing the face.

The small particles of the Super Collagen™ water(Hydrolyzed Collagen) in the Moistfull Cream makes skin full of firming moisture and feeling bouncy.

Daily gel cream with vitamin keeps your skin hydrated and takes care of dark spots with a moisturizing, clean-looking base.

Hydro Barrier Cream gently soothes stressed skin caused by external irritation and dryness.

Weakly acidic toner soothes stressed skin and leaves skin feeling clean and refreshed.

Low-irritant, weakly acidic toner soothes heated skin caused by external stimulation

This is a nose pack that removes blackheads and takes care of pores with its green tea ingredient for a smooth and clean nose. DESCRIPTIONDETAILSREVIEWS 9

This moisturizing eye patch helps brighten and reduces the appearance of wrinkles, leaving the under-eyes visibly radiant.

Formulated with collagen to help the under eye area appear more revitalized.

Hydro Barrier Cream gently soothes stressed skin caused by external irritation and dryness.

Light and comfortable like the air! Hypo-allergenic sheets that won't irritate your sensitive skin.

Perfect Pore Cleansing, cools ths skin down and effectively removes impurities and old dead skin cells accumulated on the skin.

Light and comfortable like the air! Hypo-allergenic sheets that won't irritate your sensitive skin.

Weakly acidic cleansing foam for skin balance can cleanse sebum and impurities on the face.

Light and comfortable like the air! Hypo-allergenic sheets that won't irritate your sensitive skin.

Light and comfortable like the air! Hypo-allergenic sheets that won't irritate your sensitive skin.

Light and comfortable like the air! Hypo-allergenic sheets that won't irritate your sensitive skin.

The small particles of the Super Collagen™ Water(HYDROLYZED COLLAGEN) in moistfull cleansing foam enables to wash face gently without feeling tight and leave the skin moisturized.

The small particles of the Super Collagen™ water(Hydrolyzed Collagen) in this Moistfull Skin Care Set makes skin full of firming moisture and feeling bouncy. DESCRIPTIONDETAILSREVIEWS 1

This smooth cream-type mud pack with Calamine removes sebum and help moisturizing the skin.

This spot care product with Calamine soothes problem areas intensively and fast.

Inorganic UV protection sun cream with low-irritant formula takes care of stress due to fine dust and hot feel from UV rays.

The weakly acidic cleansing water effectively removes makeup and impurities from skin without any stress to skin.

SoonJung 2021 NEW - Cica Balm for the improvement of damaged skin with 5% Pantenocide.

The sleeping pack soothes sensitive skin and strengthens the moisture barrier during the night

SoonJung 2021 NEW - Moisturizing cream to strengthen skin's resistance with protein barrier.

SoonJung 2021 NEW - Whipped cream-textured cleanser with weakly acidic bubbles for moisturizing facial cleansing.

The weakly acidic, low-irritant foam cleanser provides a moisturized finish as abundant bubbles gently cleanse skin.

Cica Balm for the improvement of damaged skin with 5% Pantenocide.

Moisturizing cream to strengthen skin’s resistance with protein barrier

The Cica relief toner pad soothes the stressed skin caused by external stress with intensive soothing care.

The Cica relief toner soothes the stressed skin caused by external stress with intensive soothing care.